How to improve your website SEO rank (fast)

We are sure that you know that in order to increase the search results on Google, you need to pump your SEO rank. But what does it take to successfully climb the search positions and start getting organic leads to your site?

Of course, many of you are already familiar with the basic principles and have studied the guides many times, which can be found even on the official Google website on SEO optimization.

However, even if you follow these rules in detail, this does not guarantee you growth in your position in the search. But what is wrong here then?

🗝️ Main secret of SEO professionals and experts

All of the above rules make up only half of a successful promotion. Every SEO expert knows that for organic growth of positions in search results, your site must first of all be interesting and attract users. But how to achieve this?

Before updating your site's rank in the SERP, Google looks at user activity on your site. How? Of course, through the tool that you put to track users on the site - Google analytics.

It turns out that in the search results, the site with better statistics on user activity will be higher. Google refers to such indicators as the following: bounce rate, returning visitors, pages per session, time on each page, referral links, organic visits via keywords and social visits. Also, the geo position of your audience plays a big role.

🚀 One tool to rule them all

In Traffic Booster, we have developed a tool that automates a routine to increase user engagement on your sites. As a SEO Expert, you can now fine-tune and manage each of these KPIs on your sites.

Let's take a look at each of them separately and find out how you can bring your site to the top with the help of a traffic booster.

📉 Bounce Rate

This parameter shows how much your site can interest new users. Bounce rate reflects the proportion of users who visited only one page of your site and left it right away. The more interesting your site is for users, the lower your bounce rate will be.

To set the desired bounce rate level - just change the parameter in your project settings panel as shown below:

This setting will lead your Google analytics to the following:

Remember! The lower the bounce rate level is, the higher Google rates your site. However, the complete absence of bounce rate can be suspicious, so the recommended level in our experience is around 20-60%

📈 Returning Visitors

This parameter shows how often users return to your site after they have left it. The more users return to your site, the better you are for Google.

To set the Returning Visitors level you want - just change the parameter in your project settings panel as shown below:

This setting will lead your Google analytics to the following:

Remember! The more often your users come back to your site, the higher your Google rating will be. We recommend to set the user return rate to a realistic 30-50%

⏱️ Time on page

This parameter shows how much time, on average, your users spend on each page of your site.

To set the desired Time on page level - just change the parameter in your project settings panel as shown below:

This setting will lead your Google analytics to the following:

With this indicator, everything is as simple as possible - the higher this indicator, the more interesting your site is to the user and the more carefully he studies it. This means that Google will rate that site higher.

🔎 Organic traffic

For the successful promotion of your site, it is very important that users come to your site not only through direct links, but also through organic sources such as Google search

To do this, select an organic traffic type and specify a set of search words by which users will find your site.

This setting will lead your Google analytics to the following:

The more often users find your site by keywords - the higher your chances of getting a higher ranking from Google

📱 Social traffic

Sometimes it happens that your site works together with your social networks. In these cases, in order to increase your rankings, you need to set up transitions from social to your site.

It's the best to indicate your social public pages and pages that represents your business as referrers.

This setting will lead your Google analytics to the following:

The more diverse traffic entering your site - the higher your ranking in the SERP will be.

🌏 Geo targeting

It is important that users who are the target audience of your site visit it. If you have a local e-commerce for your region, try to indicate more precise geo positions of your visitors. It would be strange if a French jewelry store was visited mainly by users from Brazil, and vice versa.

If you have an information or entertainment portal, you can safely expand the geo of your audience.

This setting will lead your Google analytics to the following:

This tool should be used carefully. More think about where your website audience might come from. Set the most expected geo positions in the settings of your project.

➡️ Customer journey

Until then, we only talked about metrics that describe your traffic quality. Now is the time to make sure that our users have a logical and predictable path when visiting your site.

It is important to indicate not only the starting point of entry to the site, but also to continue the user's journey. The more pages your users visit for each session, the more attractive your site will for Google.

This setting will lead your Google analytics to the following:

Remember! If you specify non-existent pages along the clicks path, or do not specify pages at all, your bounce rate will increase significantly.

💎 Summary

Now you know what determines the growth of your Google SEO rank and understand the tools that help professionals around the world promote their sites to top.

We offer you a special welcome discount -36% 🤯 for start boosting SEO rank of your site right now!